Cain Ullah

Cain Ullah

CEO and Co-Founder, Red Badger


Cain is CEO and co-founder of Red Badger, an independent digital product and innovation consultancy helping large companies succeed with digital transformation. Red Badger has partnered with businesses including Tesco, HSBC, Sky, Financial Times, BBC, BMW, Fortnum & Mason, Santander, Nando’s and MHRA. Badgers empower their clients to deliver high-quality digital products, working together to build internal capabilities.

Cain’s focus on scaling quality and fostering cultures of belonging has been integral to Red Badger’s success. Over the last ten years, the company has grown to 130 people – all organically. At every step, Cain puts people first, building tight-knit teams and nurturing individual careers. He wants Red Badger to be a place where people come to improve themselves and thrive, in all sorts of ways.

Cain is passionate about equality, diversity and belonging. He believes that, as an industry leader, it’s his responsibility to raise awareness about these important issues and share the learnings he’s gathered from creating an increasingly inclusive, people-first culture at Red Badger. He regularly publishes and speaks on these topics. Cain is also a proud new father.

Leading by example, he took extended paternity leave to spend valuable family time with his wife and baby son. A self-confessed vinyl and book geek, Cain refuels with music and reading.